Nike: Not Your Ordinaari

This project analyzed Nike’s products, services, and market position through detailed research and visual data. Based on these insights, I developed a creative campaign titled “Not Your Ordi-Naari”, a wordplay on “ordinary” and “naari” (meaning woman in Hindi). The concept blends Indian fashion with sneaker culture, promoting comfort, individuality, and empowerment.

The campaign included mood boards, a print ad, social media designs, and a radio spot, showcasing my ability to combine strategic research with bold, culturally rooted creative direction.